2019 beverage trends: Bitter flavors, cold brew teas and probiotics
date:Jan 10, 2019
er to seek out new experiences in 2019.

Protein and dietary fiber will also be formulated into an array of products to meet consumers macronutrient needs, enhance texture and overall appeal.

Are bitter flavors better-for-you?

As consumers become more accustomed to less sweet products, bitter and sour are gaining popularity in beverages as they are perceived as better-for-you. Celery juice is gaining attention over social media for its health benefits, as vegetables become increasingly trendy
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