date:Jan 10, 2019
changes may come as a blow given the strength of appeal no added sugar claims have among Dutch consumers. According to GlobalDatas Q4 2017 consumer survey, out of a list of various sweetener related claims, 28% of consumers in the country cited no added sugar to be most appealing; higher than most other claims, and well above the global average (15%).
Manufacturers should now consider placing more emphasis on natural sweetness to resonate with consumers in the country. Claims of naturally sweet