date:Jan 10, 2019
The Dutch Advertising Authority has ruled that food and drink manufacturers can only use claims of no added sugar on products where no refined sugar or other sugar-containing ingredients have been added for sweetening purposes.
The ruling means that a number of manufacturers, including Kellogg and Hipp, must remove no added sugar claims from their products in the Netherlands, where natural ingredients such as date paste and apple juice concentrate have been used in place of refined sugar.
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