date:Jan 09, 2019
oods and comes after years of research including frequent, third-party taste tests on the West Coast, Midwest and Mid-Atlantic with consumers who self-identify as heavy meat eaters.
The tasters each eat a naked Impossible Burger (without condiments or buns) and then rated the patty on likeability. In separate tests, consumers gauge likeability for a similarly plain patty from a cow (made with conventional 80/20 ground beef from a major grocery chain).
In addition to taste tests with consume