date:Jan 07, 2019
e, how the tea is processed, and most importantly, its purity are more important factors because they contribute to the overall tea experience, which the modern consumer is looking for.
Purity is very essential to this segment of tea, and people must realise that their tea should not smell like perfume, because the latter has a different purpose.
Lack of awareness of specialty tea in the market
If we consider other beverages like coffee, water, sports drinks, juices and dairy, their price per