Taste of tea paramount; Only 20% of drinkers focus on health benefits
date:Jan 07, 2019
es and consumers accept and address these concerns, we can collaboratively take initiatives in the present to preserve the future of the tea industry.

Preference of the user on the taste rather than the quality
Research shows that about 80 per cent of tea drinkers in India focus on taste, while just 20 percent focus on the health benefits. The reality is that tea is not just about the taste.

Where the tea is grown, how its grown, by whom it is grown, the soil, mountains, altitude, temperatur
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