Organic beverages: Insight into key drivers and impediments in India
date:Jan 07, 2019
rs that organic products are healthier, and consequently, they do not hesitate to spend more on such products.

Manufacturers are targeting quality- seeking consumers, especially middle-aged consumers who are highly health-conscious.

Support and promotion by the government
The Government of India is actively promoting organic farming through various schemes which include:

National Project on Organic Farming
Under the National Project on Organic Farming (NPOF) scheme, assistance of up to 25 pe
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