Organic beverages: Insight into key drivers and impediments in India
date:Jan 07, 2019
and word of mouth becomes an important factor. Thus, there is a growing consciousness about the health benefits of organic beverages and even people in smaller towns are becoming increasingly aware about these benefits.

Thus, the market for organic beverages holds tremendous potential in the future. Moreover, growing awareness about the dangers of non-organic beverages and growing incidence of critical diseases in India is also promoting growth.

There is a strong perception among urban consume
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