date:Jan 04, 2019
control and commercial stability.
Strengthening other markets
In 2017, the country exported 326 million boxes of bananas and this year it expects to export 330 million boxes. In Europe, the Ecuadorian banana only reaches eight countries; so its challenge is to reach the remaining markets in that continent.
Reforming the Banana Law
Although it is still being reviewed by the Assembly, Eduardo Ledesma believes that this law creates problems for the sector due to its complexity. Having too many