date:May 17, 2012
r New Nutrition Business:
Far from health claims disappearing, we will see a massive explosion based on 13.1 claims over the next year, with companies using, for example, the vitamin C immunity claim as the basis for products claiming immunity.
This will happen with probiotic products, which can't use any immunity claims. You just need to add enough fruit that is high in vitamin C to deliver 15% of the RDA.
The end of exaggerated claims
Monique Goyens, director general of the European Consum