PepsiCo Assembling New Innovation Team
date:Apr 23, 2012
duct that is frequently pointed to as an example of Pepsis willingness to help grow emerging brands. PepsiCo owns a controlling interest of O.N.E. coconut water as well, although that company currently functions independently.
It is not yet clear if the new entity will focus on growing its portfolio through partnership with existing brands or new brand development. But what is clear is that Pepsi and its Naked subsidiary have been surveying the market carefully as they began to move forward with
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