Sodium reduction claims decline
date:Sep 01, 2012
ernatives to sodium. However, existing salt replacements have not caught the imagination of consumers. Consumers are concerned about salt intake, but are not willing to compromise on taste.

Data provided through Mintels Global New Products Database shows that Europe is the most active region in terms of products introduced featuring sodium reduction claims. North America is second.

Despite the slowing of product introductions featuring sodium reduction claims, consumers appear to be interested
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