date:Sep 01, 2012
nufacturers to explore tricking consumer taste buds and marketing foods that smellas opposed to taste salty.
The success of that approach was revealed by sales ofmeat substitutes,BQ's fake grass and sunless tanners, he added.
Last month Leatherhead Food Researchconfirmed salt reduction in food was reaching its limits.
Its research backed claims from the Food and Drink Federation.
In 2011 the UK crisps, savoury snacks and snack nuts market was valued at 2.5bn.
Food launches with low/no/reduc