date:Sep 01, 2012
content on-pack, which may deter consumers who might perceiveless taste,he said.
Mintel said the results supported the trend it termed fauxthenticity. This referred to how food alternatives can become preferable to real versions, because they offered health, environmental or cost advantages.
Richard Cope, Mintels principal trend analyst, said:Sometimes a fake alternative carries less risk than its authentic cousin, especially when it comes to something like alcohol.
An option might be for ma