date:Sep 01, 2012
ess following recent poor performance, namely a 15% Q2 2012 EBIT slump.
Nonetheless, as of July 25 and its Q2 2012 results announcement, PepsiCo was pinning high hopes on mid-calorie launch Pepsi NEXT and a recent revival in its single-serve business for brand Pepsi.
The company said it was seeing growth in this business for the first time in a long time, and sees performance in this channel with sales not usually skewed by holidays or discounting overlaps as a true test of brand strength.