Plant-based expansion: Unilever acquires meat alternative innovator The Vegetarian Butcher
date:Dec 21, 2018
following on social media and a strong position in the market. The brand will fit in well within our portfolio of brands with purpose, which have a positive social impact, are better positioned to meet the needs of consumers and are growing faster.
Importantly, this acquisition will help us to accelerate our journey towards more plant-based food.

The Vegetarian Butcher employs approximately 90 people, who are to remain with the business under Unilever ownership, according to the company.

Pl
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