Plant-based expansion: Unilever acquires meat alternative innovator The Vegetarian Butcher
date:Dec 21, 2018
Meatballs in Tomato Sauce, which were marketed under the Unox brand.

The acquisition is a step on Unilevers journey towards a portfolio with more plant-based products. Currently, Unilever is selling nearly 700 products with V-label in Europe. In the Netherlands, these include products from Unox, Knorr, Hellmanns, Conimex and Ben Jerrys brands.

Nitin Paranjpe, President Foods Refreshment Unilever comments: The Vegetarian Butcher is a brand with a clear mission, many loyal ambassadors, a good
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