Plant-based expansion: Unilever acquires meat alternative innovator The Vegetarian Butcher
date:Dec 21, 2018
alls in Satay Sauce and Vegetarian Meatballs in Tomato Sauce, which were marketed under the Unox brand.

The acquisition is a step on Unilevers journey towards a portfolio with more plant-based products. Currently, Unilever is selling nearly 700 products with V-label in Europe. In the Netherlands, these include products from Unox, Knorr, Hellmanns, Conimex and Ben Jerrys brands.

For The Vegetarian Butcher (known in the Netherlands as De Vegetarische Slager), the acquisition is the next step in

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