date:Dec 21, 2018
. Now Becel has chosen a new brand positioning, with a highly interesting tagline: Plants are the new cows. Becel has been positioning itself on a plant platform since 2017 and under the Upfield flag Becel goes even further, with the launch of a new product range: 100 percent vegetable drinks. This launch is supported in communication with this striking tagline in the Netherlands, Belgium and Portugal, where it is also used for the established margarine product.