date:Dec 21, 2018
nd beverage brands are increasingly developing marketing messages that communicate the ability of their products to bring happiness to the consumer.
Innova Market Insights has announced I Feel Good as one of its top trends for 2019, noting that the number of food and beverage launches with a feel-good claim on the label increased by 36 per cent year-on-year in 2017.
Maartje Hendrickx, market development manager, GNT, said, In 2019, consumers will prefer food and drink that can arouse a sense o