date:Dec 20, 2018
types of products feature claims that include the use of words such as discover, explore, uncover, unveil and unravel. At the same time, rising consumer interest in other cultures has resulted in a 17 percent average annual growth in global food beverage launches with ethnic flavors over the 2013-2017 period (Ethnic flavors = Flavors with name of country/region of origin in brand/product name).
Riehle concurs that this notion of discovery is a major trend within the US restaurant scene, tippi