date:Dec 20, 2018
on set for 2025. But to boost growing if tiny sales in what the US Department of Agriculture estimates is a US$1.6 billion import business, New Zealand producers may have to invest heavily in promotions to beat dominant European players, importers in Japan say.
At Sileni, which says it's among the top 10 New Zealand producers by volume, Avery is convinced of the potential to boost sales.
As the (Japanese) market matures - because they are heavily 'Old World' consumption - they start to become