date:Dec 20, 2018
ome cases mean a cheaper price point. For others, it may boost profits which can be poured back into marketing, for example in tie-ins with Japan's hosting of the 2019 Rugby World Cup, where New Zealand's team will start among the favorites to win.
You need an event, a trigger, to draw more attention to New Zealand wine, said Koichi Kaino, executive officer at major wine importer Enoteca, which has been bringing Sileni to Japan for more than a decade. One way is to promote New Zealand wine toge