date:Dec 13, 2018
ents the Hass avocados of caliber 12, ready-to-eat, under the promotional name King of Christmas. It is an upscale niche product. This product is available all year round but we promote it more specifically at each holiday or cultural event: Easter, Halloween and Christmas, but also when France won the World Cup. The impact on our sales is significant.
For now, the King of Christmas series is only available at one of our distributors. We think that other retailers will also carry it in the near