date:Aug 31, 2012
a Pak holds the lowest appeal and likelihood to buy across the formats tested, indicating that this format has important challenges to overcome in order to win over a significant customer base,Wine Intelligences analysts wrote.
Indeed, Tetra Pak cartons showed the strongest rejection levels among the 603 regular wine drinkers questioned, and did not evoke strong enthusiasm when the group was asked whether they associated cartons with a wide variety of specific serving occasions.
65% described