date:Dec 07, 2018
percent), health benefits (83 percent), product brand reputation and clinically documented ingredients (both 75 percent) topped the list of product characteristics most important to mothers worldwide. Price, which stood at 52 percent, was the least important.
Although there are some differences between countries, there are also many common themes worldwide. The most important of these are the prioritization of quality over price and a focus on health benefits, adds Belles.
The research also