date:Dec 07, 2018
t any kind of pizza -- not necessarily the 'best' pizza -- and part of that is the fact that it is the uber selection of ingredients that have fat, sugar and salt, that pleases the amygdala [a set of neurons in the brain] and makes the brain very happy, said Gail Vance Civille, founder and president of Sensory Spectrum, a consulting firm that helps companies, including pizza companies, learn how sensory cues drive consumer perceptions of products. It delivers on the food matrix that people tend