date:Dec 05, 2018
id they would be more likely to shop with a brand that offers compostable packaging, while nearly 2 in 5 (39%) said they expect retailers to make more use of compostable packaging.
Finally, nearly 1 in 5 (18%) said its fair to expect brands to use compostable packaging in marketing messages as this becomes a bigger differentiator, which should come as interesting news to marketers.
The UK publics knowledge is getting more informed with every story about plastic waste in the media, added Nissen