date:Dec 04, 2018
ring its new sub-brand name Veggies Made Great on its packaging and boldly highlights veggies as the #1 ingredient.
At Garden Lites we are passionate about our brand purpose: make surprisingly delicious veggie-rich foods so people can incorporate more veggies into their diet. This is a great way to strengthen our message, notes Andy Reichgut, Executive Vice President of Garden Lites.
The bright green look of Veggies Made Great on every package signals a shift in the visual language in which G