FSSAI not to allow use of terms like natural and traditional on labels
date:Nov 30, 2018
re of the food.

In such cases a disclaimer in not less than 3mm size shall be given at appropriate place on the label stating that *This is only a brand name or trademark and does not represent its true nature.

As regards to the advertisements in respect of a food product that undermines the importance of healthy lifestyles or portrays the food product as a complete replacement of normal meal, they are not permitted.

Food businesses are also prohibited to advertise or make claim underminin
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