date:Nov 30, 2018
Food businesses in India will not be able to use words or phrases such as natural, fresh, original, traditional, authentic, genuine and real on food labels except under specific conditions detailed as per a notification issued by FSSAI.
The regulations Food Safety and Standards (Advertising and Claims) Regulations, 2018, will pertain to claims and advertisements by Food Business Operators (FBOs) in respect of their food products. The regulations will come into force from July 1, 2019.
Acco