Clean-label natural colors star of new product development
date:Nov 27, 2018
sients Henderson says.

Dhlers Benetka Uher details the direct relationship between a products flavor and color. Therefore, it is necessary to adjust the right color to the flavor you want to promote, he says. The color will influence the perception of a flavor such that a wrong color selection can mislead the consumers on what they taste.

The changing seasons also impact the colors and flavors of beverages on store shelves, on-premise and at foodservice, experts note.

Although natural colors
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