date:Nov 27, 2018
olors.
A rainbow of choices
The use of color is heavily associated with flavor and the all-important first impression of a product is highly determined by its appearance, experts say.
Flavor trends have a significant impact on the use of colors. For example, when a consumer purchases a yellow beverage product, they will expect and perceive a citrus flavor. So, if citrus flavors became a large trend, you would see an increase in the usage of natural yellow colors like curcumin or safflower, Sen