Clean-label natural colors star of new product development
date:Nov 27, 2018
e explains. It gives the product an attractive appearance and an outlook on how it tastes, feels or how healthy it is.

Ingredient traceability and transparency is a top consumer trend impacting the use of natural colors. A recent survey found that 68 percent of consumers say they research the ingredients that are in their beverages, according to research from Chicago-based Technomic.

Nearly 80 percent of all new products launched globally with color are formulated with color from natural resou
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