Clean-label natural colors star of new product development
date:Nov 27, 2018
e brands who are starting to work toward the conversion from synthetic to natural.

Colors and flavors go hand-in-hand because you eat with your eyes, she continues. Flavor trends are becoming more natural, therefore pairing well with the use of natural colors. With the trend of better-for-you ingredients, clean-label colors are a good fit because they are made from fruit and vegetable juices. Also many are focusing on the true-to-fruit trend and clean-label colors can help meet the color needs
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