date:Nov 27, 2018
lor products, says Daniel Wright, product development technologist at Fresno, Calif.-based California Natural Color, formerly known as San Joaquin Valley Concentrates.
Within specific markets, such as organic or health and wellness, there has been a shift to natural colors, Wright adds.
A grassroots demand for natural colors and other healthy ingredients has been upped by label-conscious consumers, says Jeff Greaves, president of Food Ingredient Solutions LLC, Teterboro, N.J.
To replace artif