Cookie dough and snickerdoodle among US classics with global NPD appeal
date:Nov 23, 2018
the vast US landscape is filled with flavor ideas that can be taken elsewhere.

New data from the market researcher demonstrates that from 2013 to 2017 classic American flavors have seen steady growth in global markets. By region, new releases of American flavors in Asia enjoyed a CAGR of 7 percent. In West Europe, a CAGR of 12 percent was reported, while in East Europe it was up 7 percent over this period. Interestingly, we see great growth in American flavored product launches in Australasia
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