Treatt targets enhanced sweetness perception using odor and flavor components
date:Nov 23, 2018
essing that rehydration trend. Its not too sweet and not fizzy, she adds. Treatt has developed these flavors by stripping the aroma from the flavors themselves, which we think works very well in improving flavor with odor components.

Looking ahead to 2019, Catignani believes that citrus flavors will continue to make waves in the soft drink industry and unusual citrus fruits will begin to dominate shelf space. We expect to see more variations on citrus flavors, such as pink tiger lemon, Indian c
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