Treatt targets enhanced sweetness perception using odor and flavor components
date:Nov 23, 2018
eld in London this week, Treatt presented sugar-reduced concepts in beverages, using odor and flavor components.

Treatt is an ingredients manufacturer to the global flavor, fragrance and consumer goods markets from their bases in the UK, US and China. The company creates flavors for tonics, carbonated soft drinks, flavored waters, teas, beers, spirits and juices.

By exploiting the overlap in neurological processing, Treatt is seeking to enhance the perception of sweetness with odor components
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