date:Nov 20, 2018
launch a new flavored product with a color. Some consumers might not learn or accept a new color and flavor pairing as well as others.
Suppliers are already tapping into the potential for colors to whet consumers appetite. According to GNT, unusual and exotic colors can help to stimulate appetite and enjoyment, a key driver for consumers choosing products for snacking moments. And when it comes to flavor, Europeans, for instance, tend to choose ingredients such as exotic spice blends or wasabi