Study finds food and beverage colors affect taste perceptions and expectations
date:Nov 20, 2018
yes and Molly J. Higgins, Doctoral Candidate in food sciences, wanted to find out if there were differences between different bitter compounds, and if people could taste those differences. If there are different types of bitter tastes, it could explain why some people like the bitterness of coffee, but not the bitterness of chocolate.

There may be different kinds of bitterness, even if we don't have the language to describe it, says Hayes.

First, Hayes and Higgins needed to test whether they c
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