date:Nov 20, 2018
Color can impact the taste of food, and our experiences and expectations can affect how we taste food, according to Penn State researchers, suggesting that this may have implications for how food and beverage industries should market their products.
The color of a beverage can impact how we think it should taste, says John E. Hayes, Associate Professor of Food Science and Director, Sensory Evaluation Center, Penn State. For example, yellow is commonly associated with drinks that are more sour,