date:Nov 19, 2018
n sales, and 39% of the market in February 2018, again with $1 million in sales. The firm notes candy lags behind in second place, with 29% market share on $893,000 in sales for December 2017 and 28% market share in February 2018 on $946,000 in sales. The firm notes that sales of candy might have been hindered by some regulatory issues that arose related to the products in fall 2017.
Product dynamics
Kristi Knoblich Palmer, COO, Kiva Confections, Hayward, CA, says legal candy and confectionery