Givaudan: Untapped market exists for less sweet yet satisfying NPD
date:Nov 16, 2018
majority of consumers prefer products that are less sweet, but that still match up to a full sugar version in terms of flavor appeal and other sensory attributes.

Givaudan worked with forward-thinking chefs to find new ways of delivering a less sweet but fully satisfying taste. Using inspiration from the dishes developed by the Michelin-starred chefs, their team looked for what was delivering satisfaction beyond sweetness. From there they were able to identify non-typical natural ingredients a
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