Givaudan: Untapped market exists for less sweet yet satisfying NPD
date:Nov 16, 2018
are typically less sweet and more premium/craft in nature, these next-generation less-sweet items can cut across demographics. If children are introduced to less sweet items from a very young age, they may well develop a liking for them, which could be one of the key strategies in countering childhood obesity.

Interestingly, consumer research conducted by the supplier in France, the UK and Nigeria suggests that manufacturers may be over-emphasizing the demand for very sweet products. In fact, a
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