Givaudan: Untapped market exists for less sweet yet satisfying NPD
date:Nov 16, 2018
We are doing this by focusing on the positive drivers that sugar brings, beyond sweetness, he notes.

The holistic language is aimed at profiling products from an overall context, Daniher explains. Sugar is really important in bringing sweetness to products, but it also brings body and complexity. We have developed flavor technology that can add back some of the complexity and body for low sweetness products, while not adding back the sweetness, he stresses.

He notes strong support behind the c
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