Givaudan: Untapped market exists for less sweet yet satisfying NPD
date:Nov 16, 2018
milar study on a strawberry flavored dairy drink in Germany.

Daniher notes the strong market potential for these types of concepts, which will undoubtedly inspire development in this area. Our consumer data suggests that there is a need in the marketplace to address consumers who want less sweet products. So this is an area that we are getting into and where we want to develop new technology, he notes. We believe that it is possible to make products that are less sweet, but equally satisfying.
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