Givaudan: Untapped market exists for less sweet yet satisfying NPD
date:Nov 16, 2018
amid a more holistic approach from the leading supplier, as it increasingly looks beyond the concept of flavor alone towards a broader approach to overall taste.

While the food beverage industry has traditionally tried to replicate the sweetness of classic products, particularly in the soft drinks space, a new opportunity also exists for the creation of something entirely new that has been inspired by the original. While Givaudans move comes amid a growing interest in adult soft drinks, which
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