Givaudan: Untapped market exists for less sweet yet satisfying NPD
date:Nov 16, 2018
ange Sparkle, which was tested in the Netherlands, is a new Givaudan Orange CSD concept to rethink sweetness. The product addresses the consumer insight that I love the sensation of drinking orange soft-drinks, but Im also conscious of not consuming too much sugar or artificial sweeteners. New Orange Sparkle is a sparkling orange drink, that gives you full enjoyment, but only half the sugar. The product contains 50 percent less sugar than an average orange soda. It is formulated with only natura
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