Givaudan: Untapped market exists for less sweet yet satisfying NPD
date:Nov 16, 2018
res more than simply subtracting sugar. You cannot simply add water to these products because consumers notice more than just a lack of sweetness when sugar is reduced. Complaints typically relate to a bland taste, a watery texture and a flat and tasteless product.

Two consumer concepts were tasted at the event a 50 percent reduced sugar orange drink that has been proven to perform as well as the full sugar product in consumer testing and a new reduced-sugar peach yogurt drink.

The former, Or
18/25 next page prev page home page last page
go back |  refresh |  WAP home |  Web page version  | login
07/11 06:06